Site & Wire AI

Your business answers. Even when you don't.

Site & Wire AI answers customers, captures opportunities, books appointments, follows up, and connects customer conversations to the systems running your business.

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Incoming callDana Whitfield(910) ··· ·· 18 · 9:42 PM
AI answers

AI Thanks for calling Ridgeline Roofing — what can we help with?

Dana Leak over the kitchen after the storm.

Lead qualified
  • Roof repair
  • Homeowner
  • In service area
Estimate bookedThu · 10:00 AMAdded to calendar
CRM updated
NewBookedWon
SMS sent

You're booked for Thu at 10 AM. Reply C to confirm.

Illustrative example

Meet Luke

Meet Luke.
Our AI receptionist.

Luke is Site & Wire's AI receptionist, configured to help with customer questions, lead capture, and appointment requests when our team cannot answer immediately.

  • Answers calls
  • Qualifies leads
  • Books appointments

Prefer a scheduled walkthrough? Book an AI Demo →

Luke works for Site & Wire. Yours works for you.

Your AI can be configured around your business, services, customer questions, qualification process, booking workflow, and brand voice.

How it works · Example flow

AI when it makes sense. People when it matters.

Your AI can handle routine customer conversations, while your team can step in when a situation needs human attention.

  1. 01Customer calls or messagesDay, night or weekend.
  2. 02AI respondsNo rings to voicemail.
  3. 03Lead qualifiedYour questions, your rules.
  4. 04Appointment bookedStraight onto your calendar.
  5. 05CRM updatedNotes, transcript, stage.
  6. 06Approved follow-upText and email you've signed off on.
  7. 07Human handoff when neededYour team steps in when it matters.

Illustrative example · Channels and features depend on plan and configuration.

The Site & Wire AI Platform

More than an AI receptionist.

Site & Wire AI connects customer conversations, lead management, booking, follow-up, CRM activity, and automation in one connected platform.

Your AI handles the conversation. You stay in control.

Your AI has a command center.

See what your AI is doing, what your customers need, and what requires human attention—all from one place.

Site & Wire AI DashboardIllustrative dashboard
Today's calls
18
New leads
7
Appointments
4
Needs follow-up
3
  • AI agents
  • Conversations
  • Contacts
  • Opportunities
  • Appointments
  • Workflows
  • Activity
  • Usage

Communications

  • AI VoiceNatural phone conversations that answer and route.
  • SMSInstant texts and two-way replies.
  • EmailConfirmations and nurture sequences.

Sales

  • Lead qualification
  • Appointment booking
  • Automated follow-up
  • Outbound calls

Operations

  • CRM
  • Workflows
  • Integrations

Intelligence

  • Call recording & transcripts
  • Analytics
  • Agent activity

Site & Wire AI Social

Your Front Desk Isn't the Only Thing AI Can Run.

Site & Wire AI can help plan, create, and schedule your social media content so your business stays visible even when you don't have time to post.

You run the business. Your AI keeps the conversation going.

  1. Content idea
  2. AI creates post
  3. Creative generated
  4. Scheduled
  5. Published
  6. Performance reviewed
Content calendarOctober
MonTueWedThuFriSatSun678910111213141516171819
  • Project highlightScheduled
  • Seasonal promoIn review
  • Tip of the weekPublished
Post previewDraft · AI
Before → After

Storm damage doesn't wait. This week our crew finished a full replacement in Hope Mills — here's the before and after.

ApprovedPublishing Thu 9:00 AM
Connected accounts
  • Channel 1 · Connected
  • Channel 2 · Connected
  • Add a channel
Fall roof check campaign
5 of 8 posts ready
Last 30 days
Engagement trending up

Illustrative example

Plan faster. Create consistently. Stay visible.

Your business shouldn't disappear online because you're busy running it. Site & Wire AI continuously handles recurring marketing tasks alongside your front desk, CRM and automation.

Content Planning
AI helps plan what the business should post and when.
Caption & Post Creation
Social copy built around your business, offer, audience and goals.
Creative Generation
Visuals and creative concepts for posts.
Scheduling
Approved content prepared and scheduled to your connected accounts.
Campaign Planning
Campaigns around offers, launches and seasonal promotions.
Content Repurposing
One project, offer or video turned into multiple pieces of content.
Ongoing Optimization
Performance and business context used to improve future content.

Example · Home services

Built for Businesses That Are Too Busy to Post.

A roofing company finishes a major roof replacement. Site & Wire AI can help turn that one job into a week of content — while the AI receptionist keeps answering incoming leads.

  • Project highlight post
  • Before/after content
  • Customer-focused caption
  • Facebook/Instagram content
  • Educational roofing tip
  • Seasonal promotion
  • Scheduled follow-up content

Connected, not isolated

One AI Brings Attention In. Another Makes Sure You Never Miss It.

AI Social Manager

Creates visibility

  • Plans content
  • Creates posts
  • Creates campaign material
  • Schedules publishing
  • Keeps the brand active
Site & Wire AI Front Desk

Turns attention into conversations

  • Answers calls
  • Responds to leads
  • Qualifies prospects
  • Books appointments
  • Follows up
  • Updates the CRM
  1. Marketing
  2. Lead
  3. Conversation
  4. Appointment
  5. Customer

Contractors & home services

You're on the Job. Your AI Is on the Phone.

A homeowner calls while you're on a roof, driving, meeting a customer or done for the day. Instead of voicemail, Site & Wire AI answers.

Roofing · Remodeling · HVAC · Plumbing · Electrical · Restoration · Landscaping · General contracting — and any business that lives on the phone.

  • Asks what service they need
  • Collects their information
  • Qualifies the opportunity
  • Books an estimate
  • Sends a confirmation
  • Creates or updates the lead
  • Follows up automatically

Pricing

Plans That Pay for Themselves.

AI Starter

$249/month

Setup starting at $499

An AI receptionist that answers, qualifies and books — 24/7.

  • 1 AI agent
  • Inbound AI receptionist
  • 24/7 answering
  • Lead qualification
  • Appointment booking
  • Call recordings & transcripts
  • Basic CRM
  • Basic SMS follow-up
Get Started

AI Pro

Starting at $899/month

Setup starting at $1,500

Multiple agents, outbound calling and custom routing for busier operations.

Everything in Growth, plus:

  • Multiple AI agents
  • Outbound AI
  • Advanced workflows
  • Advanced integrations
  • Custom routing
  • Advanced CRM automation
  • Priority support
  • Custom optimization
Talk to Us
Add-on

AI Social Manager

Available as an add-on or bundled Site & Wire AI service

Works alongside any AI plan. Add AI-powered social planning, content creation, creative generation, and scheduled publishing to your Site & Wire AI system.

Add Social AI

Voice, messaging, email, AI, phone and other usage may be subject to included allowances and additional usage charges depending on plan and usage volume.

Beyond AI

Need more than AI?

Site & Wire can connect your AI to a larger business system—including websites, custom CRM platforms, mobile apps, integrations, portals, and automation.

Custom websites, CRM development, native apps, portals, major integrations, migrations and custom software are scoped and quoted separately.

  • AI receptionist
  • AI voice
  • SMS
  • Email
  • Lead qualification
  • Appointment booking
  • CRM
  • Automated follow-up
  • AI Social Manager
  • Content planning
  • Content generation
  • Scheduled publishing
  • Workflow automation
  • Integrations

FAQ

Questions, Answered.

Can it connect to my calendar or CRM?

Yes. Every plan includes appointment booking and a CRM, and Growth and Pro add CRM workflows and integrations with the tools you already use.

Can I review conversations?

Yes. Calls are recorded and transcribed so you can see exactly what was said and how each lead was handled.

What usage is included?

Voice, messaging, email, AI, phone and other usage may be subject to included allowances and additional usage charges depending on plan and usage volume. We'll walk through expected volume with you before setup.

Can Site & Wire AI manage social media too?

Yes. Site & Wire AI can help plan, create, and schedule social media content through connected accounts and workflows. The exact setup depends on the channels and level of management your business needs.

Does the AI post without my approval?

Your system can be configured around the level of control you want. Content can be prepared for review or incorporated into approved automated workflows.

Can I use the AI receptionist and social media system together?

Yes. That is one of the major advantages of Site & Wire AI. Your marketing, customer communication, lead qualification, follow-up, CRM, and automation can be designed to work as one connected system.

See what happens when your business never misses the conversation.

Talk with Site & Wire about putting AI to work across your calls, leads, follow-up, and customer experience.

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