CRM · Lead management

A lead management system that makes sure every enquiry gets an answer.

A lead management system captures enquiries from every source — website, phone, ads, bookings — puts them in one pipeline, assigns an owner, and triggers follow-up until each lead is won or closed. Site & Wire builds these as a focused system or as the front of a full custom CRM.

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Lead Management Systems

What it handles

Every source in one place

Forms, calls, Cal.com bookings, chat and ads land in the same pipeline with the source recorded.

Stages that match how you sell

New, contacted, quoted, follow-up, won, lost — or your own stages.

Assignment and alerts

The right person is notified instantly by email or Slack.

Follow-up rules

Reminders and automatic messages when a lead hasn't moved.

Lead Management Systems

When you need one

If you're weighing a packaged tool against a system built around your sales process, read when custom beats off-the-shelf.

Leads arrive faster than you reply

Speed matters; a system replies in seconds.

Several people handle sales

Ownership is clear, nothing is double-handled.

You can't say where leads come from

Source tracking shows which marketing works.

Questions

Common questions

Is this different from a CRM?: It's the front half of one. If you also need clients, projects and invoices, we build the full custom CRM.
Can leads come from Facebook or Google ads?: Yes, through their lead forms or webhooks.