Guide · AI search

How to show up when people ask AI about your kind of business.

AI assistants describe businesses using information they can find and trust. To show up, publish clear answer-first pages about what you do and who you serve, keep your name, contact details and services consistent everywhere, add structured data, earn mentions on reputable sites, and make sure AI crawlers aren't blocked.

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How to Show Up in AI Search

What AI search relies on

Crawlable facts

Important information in page text, not just images or scripts.

Consistency

Same name, phone, services and location across your site and profiles.

Third-party mentions

Reviews, directories and articles that confirm who you are.

How to Show Up in AI Search

What to do on your site

Answer-first pages

Open each page with a direct answer to the question it targets.

Clear service and area pages

One page per distinct service and real service area.

Structured data

Organization, Service and breadcrumb schema.

llms.txt

A plain summary of your site for AI tools that read it.

Allow AI crawlers

Check robots.txt doesn't block them unintentionally.

Questions

Common questions

Can anyone guarantee ChatGPT will recommend us?: No. Nobody controls AI answers. You can make accurate information easy to find and trust.
Is this different from SEO?: It builds on the same foundations — crawlable, well-structured, trustworthy content — with more emphasis on direct answers and entity clarity.