Map old URLs
Every indexed URL either stays or 301-redirects to its new home.
Guide · Websites & SEO
The website launch and SEO checklist we use.
Before a new or redesigned site goes live, check redirects from every old URL, a unique title and description per page, a working sitemap and robots.txt, structured data, mobile speed, every form and booking path, analytics, and Google Search Console — then re-check indexing in the weeks after launch.
Website Launch & SEO Checklist
Before launch
Unique metadata
Title, description and one H1 per page.
Sitemap and robots.txt
Sitemap lists real public pages; robots doesn't block the site.
Structured data
Organization, breadcrumbs and service markup that validates. Structured data also helps AI tools understand who you are, which we cover in how to show up in AI answers.
Forms and booking
Submit every form; confirm the lead lands where it should.
Website Launch & SEO Checklist
At launch
One canonical host
Pick www or non-www and redirect the other; force HTTPS.
Search Console
Verify the domain and submit the sitemap.
Analytics
Confirm page views and lead events are recording.
Website Launch & SEO Checklist
After launch
Watch indexing
Check coverage and fix errors over the following weeks.
Fix 404s
Redirect any old URL that still gets visits.
Speed on real phones
Test on a mid-range phone, not just a laptop.
Related
Connected services
Most projects combine more than one of these.
Resources
Guides for service businesses on websites, CRM, AI and automation.
Learn moreWebsite Development
Custom websites, redesigns, contractor, lead-gen, e-commerce and real estate sites.
Learn moreSEO & AI Search
Technical, local and on-page SEO, site architecture, schema, and AI search (AEO/GEO).
Learn moreWebsite Maintenance
Monthly edits, checks, performance, security and SEO health.
Learn moreNext step
Tell us what you need built.
Book a short call or start a project. We work with clients locally around Fayetteville, NC and anywhere in the US.